Richmond Community Learning Centre (RCLC) provides spaces and opportunities for people to connect, contribute and communicate. They were in the process of launching an entirely new facility – Burnley Backyard – which is a great community centre with a communal garden, facilities for hire and various classes. To launch with this, they needed a website to match, in fact three websites, one for each of their physical sites.
We carried out a workshop focusing on their various user groups to determine the best way forward. Engagement amongst all users had decreased. Current users, who are increasingly on a mobile device, often have a small set of well prioritised goals but are faced with a cluttered website with numerous pathways and links. To improve their experience, key areas of the website were streamlined with sub-sites that match each physical site but also integrate intuitively. At the same time new services are being promoted and prospective (as opposed to current) user groups are targeted.